We all know that marketing is essential for any business, especially for those in the nail industry; you need to let people know that you're open for business. To start, you can look at our blog on effective ways to market yourself as a nail tech, where you'll learn how important online marketing is. With that said, let's break down the different online marketing strategies you can implement to promote your nail business. 

 

 

How to create an online marketing strategy? 

There are so many ways to plan and build effective online marketing strategies as a nail tech or nail salon owner. You have to go back to the basics; think about the time you opened a nail salon and established your business plan then. 

 

 

STEP 1: Know your audience

 

The first thing that you have to know is who your audience is. For example, are you targeting millennials who love acrylic nail art or gel nails? How about those who love purchasing diy press-on nails? Knowing your audience will help you understand the best online marketing strategy to capture their interest and determine what platform you should use.

 

 

STEP 2: Align your marketing strategy with your business goals

 

You have to consider if your chosen marketing strategy suits your business goals. For example, do you plan to do Pay-Per-Click (PPC) marketing and have a budget for it in the long run? Or do you want to test content marketing for organic reach? Your business goal should always be considered when planning your marketing strategies, whether online or offline. 

 

 

STEP 3: Get into the platform 

 

You have to test the waters for the chosen social media platform or digital tools you will use for your online marketing strategy. Once you set up your social networking accounts and tools and learn how to use them, you'll have a better idea of utilizing them for your business, whether Facebook or TikTok.

Don't just be on social media platforms because they're popular; be intentional and strategic on where you will be active in marketing and engaging your audience.

 

 

STEP 4: Learn the best practices 

 

If there is one thing you have to know about the online world, it's that it's ever-changing and best practices are not always the same. You must know the fundamental concepts and the latest trends, from social media to content management systems. In addition, you have to constantly learn digital marketing and the intricacies of the internet. 

It can be overwhelming at first to study the web, keep yourself up-to-date with each social network platform, and learn to align everything to your marketing strategy. However, it'll be rewarding once you've reached and expanded your audience. Slowly but surely, you'll be known in the nail industry.

 

 

STEP 5: Trial and error

 

When it comes to creating an online marketing strategy, there's no such thing as a fool-proof or cookie-cutter strategy that can target all of your business goals. Instead, it's a matter of trial and error when it comes to knowing what's working for your brand.

In the process, you'll learn firsthand how you can leverage your brand to the next level. The highs and lows of your nail business and the ever-evolving world of digital world can teach you a lot about how to handle your business in the long run.

 

 

Top 8 online marketing strategies:

 

 

1. Search Engine Marketing 

 

Search engine marketing is important nowadays since it will help your nail business be visible on search engines like Google or YouTube.

However, search engine marketing requires you to utilize Search Engine Optimization (SEO) and learn the best practices from internal linking to keyword research. If you're digitally savvy, then you probably heard of this term. If not, don't worry; there are plenty of free courses on SEO.

 

 

2. Social Media Marketing

 

We use social media every day in our daily lives. You can also use social media marketing to promote your nail business by creating an official Facebook page.

Your clients can also contact you on your social media pages to book an appointment. With social media marketing, you can utilize content marketing, share valuable content for your prospects, and market your services. 

 

 

3. Affiliate Marketing

 

Affiliate marketing is most known as referrals or sponsorships that we see from influencers to celebrities. For example, you can do affiliate marketing for a nail company to promote their products as their brand ambassadors.

You are also sharing value with your customers by offering them high-quality products to use. You can also inspire those who love to do DIY press-on nails or your fellow nail techs. If you have a blog or video content that features nail art and other nail products, that's the best way to incorporate affiliate marketing.

 

 

4. Email Marketing 

 

Did you know that 87 percent of marketers use email marketing? It's one of the most effective ways to reach your audience, about 40 times more effective than social media. If you love writing and doing graphic design for email templates, then you'll enjoy doing email marketing for your prospects.

 

 

5: Content Marketing 

 

Content marketing is 96 percent effective for brands, allowing you to enhance your brand. Most brands use content marketing to promote their business and share educational and valuable content for their audience. Content marketing relates to any form of content, from articles to podcasts, to inform and engage their audience to raise brand awareness.

 

 

6. Mobile Marketing 

 

Another marketing strategy that you should consider is mobile marketing since most people use it to connect to the internet or the web. Mobile marketing is a digital marketing strategy that targets devices such as mobile apps, websites, and more. 

 

 

7. Pay-Per-Click Marketing

 

Digital marketing is vast and comes in many forms. Consider Pay-Per-Click (PPC), in which advertisers pay a publisher every time an advertisement gets clicked on.

PPC is applicable for your nail business. It's also similar to affiliate marketing but in the form of online ads being clicked by your prospect. When your ads are constantly clicked by a wide audience, you gain visibility and brand awareness.

 

 

8. Local Search Marketing 

 

Local search marketing, which is also local SEO, will help your nail business be visible to customers in a specific location near yours. In short, you're attracting potential customers near the area of your business. Your business will show up on different search engines when a specific nail-related location is searched.

 

 

Marketing can be adventurous and fun for your nail business, but sometimes it can be daunting. Know that you're not alone and you can ask for marketing devices or anything related to running a business in our iGel Beauty Facebook community. We have a network of supportive and hardworking nail professionals who would love to help you out. Good luck on your marketing journey!