Working in Paris is the ultimate dream, as is becoming a nail tech or a nail salon owner. The Netflix show Emily in Paris dropped its second season during the holidays. If you're anything like Emily, a marketing-savvy and career-oriented woman, you'll get tons of business and marketing lessons from this binge-worthy show. As you know, marketing is essential for any industry.

You can check out our blogs about online marketing strategies for your nail business and effective ways to market yourself as a nail tech. Not only that, there's plenty of fashion and nail inspiration you'll get from the series! Huge disclaimer: there might be spoilers in the article, so if you haven't watched season 2 yet, know what you're getting into. Here are the top Business & Marketing lessons you'll learn from the show.

 

 

1. Don’t be afraid to be bold in your career

 

You will grow in your nail tech career if you're not afraid to take risks and tackle challenges. If you're working in the beauty or nail industry, you know that you have the freedom to be who you are, establish your brand, and shift your nail expertise from gel to dip powder nails. 

When you're starting your nail career as a nail tech, there's a high chance you want to play it safe and learn from your surroundings, but as you grow and stay longer in the nail business industry, you'll learn to break out of your shell and become the best version of yourself.

Emily is known for her risque yet quirky fashion outfits that may be too overwhelming compared to the chic French style, but one thing's for sure, it shows who she is as a person. Not to mention, Mindy finally pursues her passion as a performer in Paris.

 

 

2. Know the importance of friendships and connections 

 

Having connections and friendships is essential in the nail industry since it will help you get your foot (and hands) in the door. Suppose you haven't met any nail techs or nail salon owners in your area. In that case, you can join our iGel Beauty Facebook community to meet nail professionals who are passionate and inspiring. 

Building a solid relationship with your coworkers and clients can also help you boost your nail career in the long run. So, always stay kind, don't burn bridges, and keep in touch with the people you meet along the way. Emily is always up and running with her friends and makes sure she has a good working relationship with Savoir clients.

 

 

3. Use every opportunity for the better 

 

When Mathieu left Emily on the train to St. Tropez, she used it as an opportunity to have an all-girls trip with her friends Camille and Mindy. Being a nail professional, you will encounter ups and downs in your career. 

You need to be flexible and creative enough to seize an opportunity when things don't go as planned. Let's say your nail client didn't show up for her booking, take that moment to be productive or to rest. Or, during your nail sessions, if one of your nail inspirations didn't turn out as expected, you can make adjustments right away and improve the design. You can always turn a situation around, especially if it's within your control.

 

 

4. Enjoy life and unwind

 

Working in the nail industry can be hectic, but that doesn't mean you can't find the time to relax every once in a while. Emily is quite a workaholic because she's passionate about the marketing world. She took the time to enjoy her vacation in St. Tropez and took a break from her job, which we all need as nail professionals. 

 

 

5. Immerse yourself in the nail industry 

 

If you want to be an expert in the nail business, you have to start from scratch and work your way up. Immersing yourself in the world of nails will help open your eyes to reality, and with experience, you will hone your skills. 

When Emily arrives in Paris in the first season, she doesn't know how to speak French, which is a sacre bleu (surprise or dismay) to her French coworkers, since how can she handle French accounts in a marketing firm if she doesn't know the language? She is still learning French and is making an effort in her language classes. 

The same thing goes for being a nail tech or a nail salon business owner; immersing yourself as a nail tech student or a newbie will teach you and help you grow as a nail professional. Whether it's a nail tech certification online or a nail school, take every opportunity to learn the trade. 

 

 

6. Prioritize work-life balance

 

Work-life balance is essential even if you're a hustler in the nail business. Emily learned the hard way about the law in France regarding working during day-offs. Yes, it's hard for someone who is career-oriented and passionate about their job to take a break, but it's essential to prioritize their wellness.

Health is wealth, and nail professionals need to unwind after a long, hard day at work as a form of self-love and mental health care. There's more to life than work, and learn to be strict on placing boundaries when working.

 

 

7. Try new things every day 

 

Gabriel, one of the love interests of Emily, is a hardworking chef and he always tries new dishes and menus to adapt to the tastes of his customers. Being a nail tech, you must also be willing to try new things like nail trends and styles to adapt to your clients' tastes. It's okay if you have a signature nail style, whether it's acrylic or French nails, but it doesn't hurt if you try new things to hone your skills or serve new nails for your clients; it'll surely feel like a breath of fresh air.

 

 

8. Accept change 

 

Change is inevitable, just like how the season changes; as one nail trend rises, another one wanes its shine, but nothing beats the nail classics like French nails and Ombre nails. You must be willing to adapt and cater to your audience in the nail industry. Change is not bad since you will grow as a nail professional over the years. 

Emily works in the marketing world and she always comes up with different social media strategies and campaigns for her clients. You must learn to ride the waves of change when it comes to social media marketing. The online world is ever-changing, and sometimes it can be hard to accept.

 

 

9. Be open to new possibilities 

 

Emily opened up to the possibility of finding a new love interest when he met Alfie, her classmate in French class. If you're a nail tech or a nail salon owner, you have to be open to chances and opportunities that may come your way. You'll never know the opportunities that will cross your path. 

As a nail professional, you have plenty of opportunities to connect and meet new people to help your career or personal development. Being open will help you grow and explore new things that are not limited to beauty or nails. You are limitless and have plenty of capabilities aside from doing nails, so take advantage of opportunities that will knock on your door.

 

 

10. Know your worth

 

As a nail entrepreneur, you must recognize your strengths and skills. Sometimes it can be hard to see what you can bring to the table, whether you're a newbie or an expert, which is why reading self-help books or listening to nail industry podcasts is a must in boosting your mood and shifting your perspective.

Emily knows her worth as a person, and she always knows what she wants, whether in her career or personal life. It's okay if you haven't figured out most of your plans as a nail professional. What matters is that you have taken the first step and know who you are as you go through your nail tech journey. 

No doubt Emily in Paris will give you a dose of nailspiration and French aesthetic that can inspire you at work. Emily in Paris should be right up your alley if you need a feel-good and binge-worthy Netflix series. Our iGel Beauty Facebook community has plenty of nail art ideas that you can get from. À bientôt!