10 Business & Marketing Lessons You'll Learn From Emily in Paris


Working in Paris is the ultimate dream, so is becoming a nail tech or a nail salon owner. The Netflix show Emily in Paris just dropped a new season during the holidays. If you're anything like Emily, a marketing savvy and career-oriented woman, you'll get tons of business and marketing lessons from this binge-worthy show. As you know, marketing is essential for any industry.

You can check out our blogs about online marketing strategies for your nail business and effective ways to market yourself as a nail tech. Not only that but there's plenty of fashion and nail inspiration you'll get from the series! Spoiler alert, if you haven't watched season 2 yet. Here are the top Business & Marketing lessons you'll learn from the show.


1. Don’t be afraid to be bold in your career


You will grow in your career as a nail tech if you're not afraid to take risks and tackle challenges. If you're working in the beauty or nail industry, you know that you have the freedom to be who you are, establish your brand, and shift your nail expertise from gel to dip powder nails

When you're starting your nail career as a nail tech, there's a high chance you want to play it safe and learn from your surroundings, but as you grow and stay longer in the nail business industry, you'll learn to break out of your shell and become the best version of yourself.

Emily is known for her risque yet quirky fashion outfits that may not be the French style, but one thing's for sure it shows who she is as a person. Not to mention, Mindy finally pursues her passion as a performer in Paris.


2. Know the importance of friendships and connections


Having connections and friendships is essential in the nail industry since it will help you get your foot ( and hands) in the door. Suppose you haven't met any nail techs or nail salon owners in your area. In that case, you can join our iGel Beauty Facebook community to meet nail professionals who are passionate and inspiring. 

Building a solid relationship with your coworkers and clients can also help you boost your nail career in the long run. So, always stay kind, don't burn bridges, and keep in touch with the people you meet along the way. Emily is always up and running with her friends and makes sure she has a good working relationship with Savoir clients.

 3. Use every opportunity for the better


When Matthieu left Emily on the train to St. Tropez, she used it as an opportunity to have an all-girls trip with her friends Camille and Mindy. Being a nail professional, you will encounter ups and downs in your career. 

You have to be flexible and creative enough to seize an opportunity when things don't go as planned, such as if your nail client didn't show up for her booking, then you can be productive or rest. Or, during your nail sessions, if one of your nail inspirations didn't turn out like what you expected, you can revamp it last minute and improve the design. You can always turn a situation around, especially if it's within your control.

4. Enjoy life and unwind


Working in the nail industry can be hectic, but that doesn't mean you can't find the time to relax every once in a while. Emily is quite a workaholic because she's passionate about the marketing world. She took the time to enjoy her vacation in St. Tropez and take a break from her job, which we all need as a nail professional. 

5. Immerse yourself in the nail industry


If you want to be an expert in the nail business, you have to start from scratch and work your way up. Immersing yourself in the world of nails will help open your eyes to reality, and with experience, you will hone your skills. 

When Emily arrives in Paris in the first season, she doesn't know how to speak French, which is a sacre bleu ( surprise or dismay) to her French coworkers since how can she handle French accounts in a marketing firm if she doesn't know the language? She is still learning French and is making an effort in her language classes. 

The same thing goes for being a nail tech or a nail salon business owner; immersing yourself as a nail tech student or a newbie will teach you and help you grow as a nail professional. Whether it's a nail tech certification online or a nail school, take every opportunity to learn the trade. 

6. Prioritize work life balance


Work-life balance is essential even if you're a hustler in the nail business. Emily learned the hard way about the law in France about working during day-offs. Yes, it's hard for someone who is career-oriented and passionate about their job to take a break, but it's essential to prioritize their wellness.

Health is wealth, and nail professionals need to unwind after a long hard day at work as a form of self-love and mental health care. There's more to life than work, and learn to be strict on placing boundaries when working.

7. Try new things everyday


Gabriel, one of the love interests of Emily, is a hard-working chef, and he always tries new dishes and menus to adapt to the tastes of his customers. Being a nail tech, you must also be willing to try new things like nail trends and styles to adapt to your client's taste. It's okay if you have a signature nail style, whether it's acrylic or french nails, but it doesn't hurt if you try new things to hone your skills or serve new nails for your clients; it'll be like a breath of fresh air.

8. Accept change


Change is inevitable, just like how the season changes; as one nail trend rises, another one wanes its shine, but nothing beats the nail classics from French nails to Ombre nails. You must be willing to adapt and cater to your audiences in the nail industry. Change is not bad since you will grow as a nail professional over the years. 

Emily works in the marketing world, and she always comes up with different social media strategies and campaigns for her clients. You must learn to ride the waves of change whenever you're doing social media marketing. The online world is ever-changing, and sometimes it can be hard to accept 

9. Be open to new possibilities


Emily opened up to the possibility of finding a new love interest when he met Alfie, her classmate in French class. If you're a nail tech or a nail salon owner, you have to be open to chances and opportunities that may come your way. You'll never know what will come your way. 

As a nail professional, you have plenty of opportunities to connect and meet new people to help your career or personal development. Being open will help you grow and explore new things that are not limited to beauty or nails. You are limitless and have plenty of capabilities aside from doing nails, so take advantage of opportunities that will knock on your door.

10. Know your worth


As a nail entrepreneur, you have to recognize your power and skills. Sometimes it can be hard to see what you can bring to the table, whether you're a newbie or an expert, which is why we need to be reminded, you can read self-help books or listen to nail industry podcasts to boost your mood and shift our perspective.

 Emily knows her worth as a person, and she always knows what she wants, whether in her career or personal life. It's okay if you haven't figured out most of your plans as a nail professional. What matters is you have taken the first step and know who you are as you go through your nail tech journey. 

No doubt Emily in Paris will give you a dose of nailspiration and French aesthetic that can inspire you at work. Emily in Paris should be up your alley if you need a feel-good and binge-worthy Netflix series. Our iGel Beauty Facebook community has plenty of nail art ideas that you can get from. Join our community now!